Sylvester is a performance-driven and resourceful Chartered Digital Marketing professional and has 15+ years and has a wealth of hands-on experience at a global and national level within the results-driven B2B and B2C marketing environment across different industry sectors working such as for some prestigious brands such as LG, Ernst & Young, JLT, Aviva, AON, Willis Towers Watson, Barclaycard, Direct Line Group, St James’s Place and Thales to name a few.
He has extensive skills and expertise in digital marketing, digital transformation, SEO, PPC, affiliate marketing, email, social media, Apps; video and analytic reporting, strategic business, experiential using marketing events immersive technology, direct-mail, conferences/trade-shows, brand development, User Experience (UX) and User Interface (UI) and A/B/MVT testing.
Sylvester is a strategic thinker skilled in creating developing, organising and managing multi-channel marketing campaigns across digital channels. Experienced executing and developing product/service strategy, analysing market trends, and leading efforts to drive successful digital transformation, marketing, and defining brand campaign messaging. He is very adept at presenting, negotiating, influencing, and engaging with client stakeholders at all levels to gather and interpret business requirements.
Combined with this experience, he has a strong theoretical understanding of strategic marketing principles following years of formal marketing studies including:
• Chartered Institute of Marketing (CIM) Professional Diploma (distinction). Achieving, Chartered Marketer, MCIM, and CPD status – Imperial College London (ICL).
• CAM Professional Diploma in Digital Marketing (distinction) – ICL.
• Diploma in Digital Transformation Strategy – Boston University Questrom School of Business.
• Diploma in Entrepreneurship in Emerging Economies – Harvard Business School.